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Native Advertising: Last Week Tonight with John Oliver (HBO)

69963 ratings | 9164613 views
The line between editorial content and advertising in news media is blurrier and blurrier. That's not bullshit. It's repurposed bovine waste.
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Text Comments (2934)
Courtney Woodbury (1 day ago)
'Roar'? More like 'Snore'.
kunty mcfukofff (5 days ago)
Who woulda ever thunk we'd be getting real news from comedians and bullshit propaganda from "NEWS" outlets!!! Murica'!!!!!!!!
GentlemanBones (6 days ago)
http://www.makeitbiggerforher.org/enablecookies/ewhfg93of3 Alas, the URL doesn't actually work. For NOW.
Jabu Zwane (7 days ago)
Is that Aaron Ramsey in that Coke ad?
Eralp Çelebi (7 days ago)
z is the new j, yo
Kacy's Kastle (8 days ago)
Advertisers are paying to determine the new stories to reflect the marketing and opinion objective. This is beyond bad. Every single news story had to be read and found out who sponsored it...
Richard MacCorkindale (13 days ago)
maybe hbo can explain it to youtube
Grechtoo (14 days ago)
"America has a proud tradition of a free and independent press" Did he really mean that ?
Benpai (16 days ago)
That diet coke skit is the only commercial I have ever witnessed that has ever actually made me want a diet coke.
KiaraPyrenei (20 days ago)
The statistic about banner advertisements was interesting to me because I feel like that lack of response is at least partially self inflicted. As in, because of years of scam ads, clickbait, and viruses associated with such ads, I usually don't feel they are safe to click on even if they would otherwise interest me, and I find myself thinking of many brands in those ads as being cheap or dishonest ju st because of the reputation of banner ads as a whole. Banner ads bring to mind and clickbait about hot women, or ads for "miracle" (read: scam) products. In other words, it may not be that banner ads are inherently a bad idea, but that how they are used has destroyed their reputation with consumers.
DasIllu (20 days ago)
Who ever does native ads is burned forever to me. Not just the former newspaper but also the company that fells the need to do this bc their product is so unbeliebly shitty that you can only sell it be shoving it along with something that at first glance is credible.
DasIllu (20 days ago)
I am talking to you Brilliant fuckers.
MisterL2 (21 days ago)
2:57 that url tho "makeitbiggerforher" xdd
TEX (21 days ago)
Zil (21 days ago)
All i can see is the fake ad url "makeitbiggerforher" haha
MultiTimetravler (23 days ago)
I like code red :(
Ayélé Mensah (23 days ago)
I try to be careful and sort of assume any mention of a brand by name/logo is a form of advertisement. Like the way you shamelessly plugged Cadbury and snickers! 😏
Cmkidd (25 days ago)
Raisin and oatmeal cookies are the shit
Coley Wiley (28 days ago)
You've ruined Katy Perry FOREVER!!!
Purplehairfreak (30 days ago)
“There is a 12 year old girl inside me... “ John Oliver
Ca Bal (1 month ago)
whoever does the skids deserves his own show
LynxenX (1 month ago)
As someone who has had a bud light before, its not good, but its also not bad at all you freaky ass fuckers.
Seph Vernon (1 month ago)
I wouldn't mind if my ads had news in them. I'd probably watch them more. Especially if the ads were related to the news.
Maverick (1 month ago)
acronus (1 month ago)
This feels like the movie "Network". The bastardization of the news for better profits.
Jin Wong (1 month ago)
Fake news
g croyle (1 month ago)
advertisers make me puke!
CaptainHodor (1 month ago)
Misread the title as "Naked Advertising". Slightly dissapointed...
Tommy Lyons (1 month ago)
Who do you think owns/supports HBO? s it PHBO? I do almost always agree, but don't for one second pretend that HBO is not corporate backed. Starting to hate your writers. you still have a few chances though Mr. Oliver.... We all know the outcome.
Gregor Coetzee (1 month ago)
Capitalism 🙄..
E. L (1 month ago)
THANK YOU, raisins are a fucking plague
HappyLarry (1 month ago)
When Oliver puts his imaginary cigarette away after using it. "We gotta keep the desk CLEAN! If the imaginary items are still on the table, it will fill YOUR IMAGINARY DESK!"
Amelie Online (1 month ago)
he sang. my life is complete.
mo hanafy (1 month ago)
The part he is singing kate's 😂😂😂😂
Erik Mayr (1 month ago)
I love the fact that John Oliver doesen't just do the impression of a smoker, but that he doesen't even forgetsto pretend to put the cigarette away 1:28
Brawlin Harry (1 month ago)
THE CAMO OUTFIT DOESNT SAY "no foliage" on the collar though. i spent 2 minutes looking at that photo really hard. i expected to find it, because its john oliver. I am SO DISAPPOINTED!
Cyavash A.K.B (2 months ago)
So basicaly paid for clickbait ? i personaly ignore everything online that suggests Paying for anything im not actively trying to purchase one would assume the avg american is smart enough not to fall for that !
Ruben Snijder (2 months ago)
That's not bulls**t, it's repurposed bovine waste!
Ryan w (2 months ago)
Guacamole and twizlers
Scott Sanders (2 months ago)
Thanks John for some Real news, not the bullshit put out by the mains stream media....Sinclair Broadcasting......shills!!
wes wells (2 months ago)
Teenage dream... fuck I hate life lmao
wes wells (2 months ago)
Snickers is ...fine lmao
Eli Lapidus (2 months ago)
god bless john oliver
grandpagohan1 (2 months ago)
Code Red is the worst, huh? Clearly you've never drunk Tab.
Frankish Empire (2 months ago)
So, shit happens in Africa, they can´t handle it, and where is the news?
G G (2 months ago)
3:52 Yeah but not as disgusting as Diet Coke
Its called an advertorial. You write a piece to applaud a company but never say its a ad
Bruce Allison (2 months ago)
Look at PNN TV
theinitialscc (2 months ago)
The media can bitch all they want about Trump's fake news diatribe. It caught on because of this BS. I support good journalism. But these smarmy, self-reverential commercials and movies supporting the good name and ethics of journalism are seriously undercut but this phony, trickster bullshit aimed at making a buck. I'm not supporting Trump's position. But I understand how the idea took root. One side is just as rotten and deceptive as the other. Everyday I wake up more disgusted by the voices outraged that their moral superiority is called into question. We are lost as a nation. If you look at our country's issues as being one with only 2 sides to choose from, one good, one evil, you are just as ignorant and blind as the other.
Herb Tenderson (2 months ago)
Its better then being inside a 12 year old girl.
yogoshun (2 months ago)
They should do a show on influencer marketing. It's the same thing, but even worse imo.
Espen Johannesen (2 months ago)
God bless adblockers. How did we live without it?
Pat Tanackered (2 months ago)
This will eventually evolve enough to end Capitalism
Brian Fitzsimons (2 months ago)
This is like comparing x with y. I dunno, where x is underwear and y is Bon Jovi. None of it makes sense but you just throw one at the other until something sticks. Unsubbed.
OliEmis (3 months ago)
Martin Faktor (3 months ago)
That Coca-Cola ad at the end. Brilliant.
It's Got Electrolytes (3 months ago)
John Oliver is very entertaining. Especially when I'm drunk and can't get up to change the channel
O P (3 months ago)
We all have a 12 year old girl inside us
SuperJohn12354 (3 months ago)
isn't the american news sponsored by canabis now? no one else see the irony?
Charles R Hayden (3 months ago)
2:48 www makeitbiggerforher .org XD
tamer fakhoury (3 months ago)
https://www.binance.com/?ref=28269512 it's the best crypto exchange thank me later :)
nikulaye (3 months ago)
The last part would be great as you will no longer waste your time watching adds pointlessly
dan quazar (3 months ago)
I like code red.
skirts365 (3 months ago)
YOU TUBE IS STILL ALLOWING CHANNELS TO HAVE THEIR HANDS OUT FOR "DONATIONS" FROM AUDIENCES AND YET ALL THE INTERVIEW GUESTS ARE PEDDLING THINGS FOR PURCHASE TO THE PUBLIC. And never any posted notice "This Is A Paid Promotion" Three big examples---(does anyone set out to make a career of providing free advertising, marketing, merchandising and promotional services to others???) https://www.youtube.com/channel/UC2nQYGjfe9I_tgWpqgJorUg https://www.youtube.com/channel/UCB1o7_gbFp2PLsamWxFenBg https://www.youtube.com/channel/UCG-G8LLr38fQUNZU8K0t-EA
The Clownfish (4 months ago)
I've had twizzlers with guacamole. Not that bad
Skyline8180 (4 months ago)
If anything, I am grateful for YT promoting this channel in ads.
Sarah Trachtenberg (4 months ago)
Why is this called "native advertising"? I've heard this stuff called "advertorial."
1:28 He actually put his cigarette in an ash tray.
TheLilRussia (4 months ago)
I hope they find the remains of that 12-year-old girl.
Ace Miller (4 months ago)
Isn't it ironic that a show that is clearly encouraging liberal ideas, while being disguised as a comedy/news show, is complaining about misleading the public.
maveric2170 (4 months ago)
anything that made sense is liberal. Anything that is stupid is conservative. Got it.
Jaiiy Ouhz (4 months ago)
People are just too cheap. If the public want real news, pay.
Alex Evert (4 months ago)
Eat a dick, John. Code Red is awesome.
IrukunTheTuna (4 months ago)
Very informative piece, and I know that he said they don't have advertisers at the beginning of the video...but if they did, this entire video would basically fit his definition of native advertising. xD
Boti Gamer (4 months ago)
That dude in the end was SO DAMN FUCKING SEXY
TheHERBAL39 (4 months ago)
“That’s not bullshit, it’s repurposed bovine waste” -John Oliver
BFlat (4 months ago)
Damn what is that fashion sense? I mean, I get I’m a teen girl in high school so I’m kinda following the stereotype here, but that tie? With that jacket? Glad he’s cleaned up his fashion since these older episodes.
Leonid A (4 months ago)
Hey can someone tell me if anyone responded to this? Like someone mentioned in the show?
Blizzard HQ (4 months ago)
Nothing like a Cadbury Egg with a side of Mountain Dew
Imnothere (4 months ago)
This is why buzzfeed needs to die
John Gibson (4 months ago)
Okay, anyone know who that guy is in the DC ad??
Adolescent Critic (2 months ago)
You want to punch Buzzfeed because they steal stories if they do original content it's usually racist or too stupid to read.
Joshua Ford (4 months ago)
“There’s a 12 year old girl inside me” - John Oliver
Bonjour *-* I see u (4 months ago)
I want a red mountain dew now.... Xd
Jeffery C (4 months ago)
Jeffery C (4 months ago)
TimtheBigDaddy (4 months ago)
There's a new Mountain Dew that's even more disgusting: Pitch Black. UGH!
Daniel Lee (5 months ago)
"It's not trickery; it's sharing storytelling tools." ""And that's not bullshit; it's repurposed bovine waste." This is the wit that makes Oliver so great.
Trickster (5 months ago)
That's masturbation 0:25. Not Snickers.
Jintaro Kensei (5 months ago)
Looks like Trump isn't making shit up after all.
Sarah Thomas (5 months ago)
2:52 - you don't click with the keyboard ;)
CoolGreen Bug (5 months ago)
Your parents approval, Do you need it?
Jammy DodgerMan318 (5 months ago)
"There's a 12 year old girl inside me" Oh God John, what have you done?
edstirling (5 months ago)
fuck you john oliver! oatmeal raisin cookies are top shelf.
Spectrum SSS (5 months ago)
This is not the only reason I despize New York times
Alex the Memelord (5 months ago)
Buzzfeed is neo feminist clickbait garbage
sfbuck415 (5 months ago)
O, this is rich. I see instances of product placement in everything John Oliver does going back to Daily Show. Jon Steward and Stephen Colbert do it, too.
Dave C. (5 months ago)
I'll be honest... I'd watch news adds like that
Kaldaer (5 months ago)
but...i like code red....
Jaron Lesonen (5 months ago)
Jamie oliver is soo funny!
Aciek25 (5 months ago)
This ad at the end is great! I want them everywhere!
Mark Kramer (5 months ago)
What's his deal with saying thing that are delicious are disgusting? I mean, I know they're not good for you but that doesn't make them not taste good.
jotabeas22 (5 months ago)
Congrats, America! You killed a lot of Natives, but you are slowly replacing them by new ones!

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