In response to our segment in our premiere on food labeling, POM Wonderful sent us a refrigerator full of juice and an elegantly worded letter implying what we can do with it.
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As a follow-up to the FTC cease and desist, POM lost their case and the Supreme Court declined to take it up, allowing the judgment to stand. So, Nice reply, POM, but you were in fact found legally culpable.
You know, that complaining really works. Years ago I wrote to GE and complained about the unavailability of rechargeable batteries. They sent me a box of them. I complained to Ben and Jerry's about a lack of marshmallow in their Phish Food. They sent me a bunch of coupons for free ice cream. I wrote to Kansas City Steaks about the poor quality of the meat I had received. Two whole boxes of really beautiful steaks.Nobody wrote me a note like Pom did, though.
I just watched this, I manage a produce department and have to deal with POM sales rep's all the time.
Telling you right now if I see any of those "may contain dogs" stickers on those juices I'm fucking leaving them there. POM reps are smug annoying little fucks.
Pom is owned by Stuart Resnick and his wife (shown in the first clip touting Pom juice), and he essentially owns 80% of the water in California, and uses it to grow almonds for export: in spite of taking a gallon of water to grow a single almond, it is the most lucrative cash crop that can be grown there. California doesn't have droughts, it has a water monopoly.
There actually have been many studies that show the many benefits of pomegranates, including decreasing prostate cancer. The reason they can't call their research "definitive" in regards to the effect on long-term illnesses is the fact that natural products have a much harder time with the FDA, which favors chemicals and the billion dollar pharmaceutical industry. Studies for natural products get barely any government funding, and research on animals (even though it's only 10% effective) also gets more government grants. It's not a fair system, and I wouldn't put all my trust in the FDA by any means. I'd treat POM's claims as equal as any other claim. The FDA isn't the end-all to food/supplement/drug safety....after all, tons and tons and TONS of drugs that were approved by the FDA went on to kill lots of people before being taken off the market. We should give the benefit of acknowledgement/consideration to any food/nutrient/supplement/etc that has shown some evidence of helping people/animals, even if it's minimal. The lady from POM wasn't pulling that fact out of her ass - many, many people who specialize in nutrition and health have said the same thing about pomegranate.
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